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"To eliminate the vice of wordiness is to ensure the virtue of emphasis, which depends more on conciseness than on any other factor. Wherever we can make 25 words do the work of 50, we halve the area in which looseness and disorganization can flourish, and by reducing the span of attention required we increase the force of the thought. To make sure our words count for as much as possible is surely the simplest as well as the hardest secret of style."

Wilson Follett